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WHY USE a gaf MASTER ELITE Roofing Contractor
You may see this bit of jargon on our site, accompanied by the logo above, and wonder what it really means to be a master elite roofing contractor. I will explain in great detail, it may get a little long-winded, but in the end, will reveal a huge amount of information that you will need when choosing a company to install your roof. I promise it will be worth your time, and potentially save you thousands in the long run. First off, a little history on what it takes to become a roofer to begin with.
You may be surprised to know that this field has no requirements at all to become a roofer. So technically anyone with a swinging hammer and $50 to buy a used nail gun can install your new roof. Building codes dictate roofs should be installed a certain way, but in reality, when (and if) the building inspector shows up to inspect the roof, there is no way to verify the proper code has been met since the roof is already on. Considering the fact above, is it any mystery why roofing complaints make up 70% of the Better Business Bureaus overall complaints? Pretty wild when you consider that your roof is easily the single most crucial element to the protection of your house, and yet only represents 4% of the cost of your home. It makes you wonder why everyone is so bound and determined to choose the lowest bid!
Q. So what can you do to protect your home and investment?A. The good news is that a few shingle manufacturers have come up with a certification program that allows contractors to offer better warranties and in turn provide more protection than your everyday roofer/handyman/dude with a hammer. These programs are fantastic, but there are still some holes in your overall protection.
The standard certification program for major manufacturers only requires you to use 3 of their system components (felt, ice and water, etc.) to get an upgraded warranty. That is a step up from the standard warranty but still does not cover components made by other manufacturers and can leave you with a nasty bill if you ever get to the point where you need warranty coverage.
The biggest problem is there is no factory certification so you may get a certified roof with a certified contractor and when it comes time for a warranty replacement. There can be other factors that disqualify you from even getting that warranty, such as improper ventilation and insulation in your attic and a host of other common problems. Your first instinct is to blame the roofer since the manufacturer will not cover you. The problem with that is that technically it is not their fault (a very grey area) since roofer’s only responsibility is what is on top of the roof.
Q. The solution? – Pay close attention, this part is gold.A. Hire a Master Elite Contractor from GAF!
A Master Elite contractor is the only type of roofer that can provide the Golden Pledge Warranty, the most powerful and substantial warranty in the entire roofing industry. The Golden Pledge Warranty is the only warranty that requires the whole roof system to be from GAF, a single manufacturer. The real beauty is that once your new roof is installed, a representative from GAF comes out to certify your roof installation. The very same company that will be handling your warranty claim if it ever exists in the future will come out and put their stamp of approval on the job when we are done, and if for some reason we fail their in-depth 40 point inspection we have to fix it right away! The funny thing is that there is not much of an extra cost to do your roof in this manner, we are talking a few hundred bucks on mid-sized roof, you will probably spend more on buying a warranty on a new TV set, and the TV does a crummy job of keeping your living room free from rain and snow.
Q. What makes a master elite contractor so good, and how is that different from a standard roofer or even a certified contractor?A. We thought you would never ask! Master Elite Contractors make up only 3% of the total roofers nationwide. Why do you ask? It is damn hard to achieve! GAF verifies the following items before granting a company the master’s elite status.
• Minimum 7 years in business – 1 year in their certified program• 99% customer satisfaction based on independent surveys from GAF• 1 million general liability coverage + proper and valid workers compensation• Satisfactory rating with BBB• Good or better credit rating• Clean banking record (no overdrafts, negative info)• Clean distributor reference (means we pay our bills)• No liens, or judgments unresolved on record• Good workmanship record
You can see why it is almost impossible for 97% of companies to achieve even these base requirements. However, the final test is a face to face meeting with the territory managers to doubly verify all information and personally check out our previous jobs and talk to some of our past customers. It is a true partnership with GAF, and it is fantastic for you, us, and them. It is how business relationships should be!
Q. Is this an extended warranty?!A. Technically no. Technically yes. It is a Factory Certified Roof Installation.
For example: Let’s assume you have recently bought a TV with an extended warranty. And within your warranty coverage, your TV blows up. In that case, it will be perceived that the problem came from an electrical surge due to faulty home wiring, and the warranty plan does not cover that. Guess who has to repurchase a new full-price TV? Or even worse, a 20″ TV from a garage sale because you can’t afford a new one again!
If you have a Certified Factory Warranty where the warranty provider came out and checked your electrical system and your entire system and certified that system and the same situation happened. Then who is left with the bill at that point? Certainly not you!
Q. I love it! Where do I get it and how much?
A. While each roof is different and we can’t exactly give a quote over the internet, we can tell you that the price difference between the baseline roof and the top of the line roof with all the premium materials is on average 10-12% higher. Considering it can save you up to 55% of your total roof if a warranty claim is required, that is one heck of a value! As far as where can you get it? Well, here of course!
Q. Ok enough of the touchy feely stuff, how much can I really be liable for if my roof fails under warranty?A. You may be surprised. Here is a table below to outline some of the key points, if you want to see a full side by side check out our warranty comparison page. These figures are done during the roofs “non-prorated warranty period” which is considered 100% coverage. As the table reveals, there is much more to a warranty than meets the eye. POP QUIZ! Which one is the genuine 100% system warranty?
| Standard Uncertified Contractor | Typical Certified Contractor | GAF Master Elite Golden Pledge Warranty |
| 10yr. non prorated/lifetime total shingle only Warranty | 10-50yr. non prorated/lifetime total warranty (varies by mfr.) | 50yr. non prorated/lifetime total warranty plus 25 year workmanship warranty |
| Shingles – Covered!Felt Underlayment – NOT coveredIce & Water Shield – NOT coveredStarter Strips – NOT coveredRidge Vent and Cap – NOT coveredTear Off – NOT coveredTear Off Disposal – NOT covered | Shingles – Covered!Felt Underlayment – NOT coveredIce & Water Shield – coveredStarter Strips – coveredRidge Vent and Cap – coveredTear Off – coveredTear Off Disposal – NOT covered | Shingles – Covered!Felt Underlayment – Covered!Ice & Water Shield – Covered!Starter Strips – Covered!Ridge Vent and Cap – Covered!Tear Off – Covered!Tear Off Disposal -Covered! |
| Total liability: 55% Roof cost | Total liability: 20% Roof cost | Total liability: 0% Roof cost |